Logo, colors, type, animations and iconography
Since this project was a concept, I wanted to have my hand in everything I designed, including the logo. Even though I'm not a brand designer, majoring in graphic design in college was really handy when creating a logo. I've been working in digital design for over 16 years, but my design heroes are all graphic designers.
For the colors, I used primary colors to match our primary emotions when dealing with things on this app. I love how the little symbol with the "J" looks like a face.
Another thing I enjoyed working on was all the little animations with the emotions. I don't consider myself an animator, but I had a great (and sometimes stressful) time working on those.
I used a lot of references to make them show what it's like to be joyful, happy, calm, and so on.
If you are reading this, here's a little easter egg for you:
Back in the '90s, I wanted to be an anime animator because of all the old animes I used to watch with my brother.
Evangelion was a huge inspiration, and it's crazy to think back then I was already in love with art.